The more balloons you order, the lower the unit cost. So does this mean that you should always order thousands of balloons with your logo?
This post will look at the factors to consider in deciding the right number of custom balloons to order for your situation.
We hope you find it useful. Please contact us anytime with questions.
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Logo printed balloons don’t last forever. They are not diamonds.Obviously you can’t print tons and tons of balloons just because the price per balloon is lower at a larger imprint quantity. You have to use common sense and figure out how many you might reasonably use and factor in the expected storage life of your custom printed balloons. But first, I bet you want to know why the price per balloon is lower when you order a larger quantity, so read on.
Why is it cheaper to print more balloons?
Excellent question. The price structure for custom printed balloons is similar to that of many other custom printed products. You will find that if you order business cards, or custom stationery, or t shirts printed with a personalized message you will always have a lower cost per unit as you increase the quantities to print.
The reason for this is that the price you pay includes the fixed cost of set-up for the print job. So now you ask – what is this “set-up” of which you speak?
Balloon printing fixed costs per order include the following:
Custom balloon printing is done with a screen printing process, so each unique image to be printed requires a screen to be made, independent of how many balloons will be printed with that logo. When the order is done, the screen must be washed and prepared for the next order. It takes time, skill, and experience to prepare a printing screen just right. We have 20 years on the job, and this permits us to size and position your original logo on the screen for optimal results on your balloons.
Machine Setting Up
The balloon printing equipment has to be loaded with the screen and inks and there is set-up time for each order. There is adjustment to be done and test balloons that must be printed in order to configure the screen and printer for the best result with your logo or picture. We always print at least a dozen test balloons for each order.
Ink Mixing and Cleanup
Your choice of ink color must be prepared. Custom ink colors can be mixed to order, but even a standard ink color needs to be diluted to the optimal thickness. Ink prep entails cleanup time and the use of rubber gloves and rags. We like to keep the shop clean. The ink we use is uniquely flexible and designed for balloon printing – so it is also pricey and there is some loss on every order that is part of the fixed set up cost.
Whether you order 25 balloons or 25,000 there is some work in the office to prepare your order paperwork and process your payment. We do this very carefully because any error on the work order could result in your balloons not being printed correctly. Attention to detail also ensures that we ship your order to the correct address!! After a couple of decades in business we have developed procedures that have virtually eliminated errors in our orders, but this comes with the cost of taking the time to do all the order processing and setup carefully and always according to our standard process.
Printed Balloon Storage Life – Latex and Mylar Balloons
The two main factors in figuring out how many custom balloons to order are how many you expect to use per year for the next 2 or 3 years, and the storage life of the product. Storage time for latex balloons is different from the storage time for mylar balloons.
Storing Latex Balloons
We recommend storing printed latex balloons for up to 2 years. If you keep them sealed in a plastic bag inside a closed box in a cool spot (like in a basement) they will keep just fine for 2 years or even longer. The main enemies of latex balloons are light, oxygen, and heat. Light is the main issue, as our natural latex balloons will start to biodegrade in the sun. Latex balloons will oxidize in the open air, so that’s why you will store them in a closed plastic bag. Oxidation will be seen as a grey layer on the balloon. You will also see this on inflated balloons after a few days.
Custom Mylar Storage
Foil balloons will store well for longer than latex balloons. The metallized foil they are made from is more resistant to oxygen and light, however the imprint is less durable than the balloon. For this reason we recommend storing them the same way as the printed latex balloons – away from heat, light, and air – but with a maximum storage time of 3 years.
Now we know the recommended storage periods for latex and mylar:
– Custom latex balloons – max 2 years
– Custom mylar balloons – max 3 years
So we can calculate the optimal order size based on storage periods and the number of balloons you expect to use each year. If you are having a one-time event then of course the math is very easy, but if you have an ongoing need for promotional balloons in your business, or at an annual or monthly event, it is usefull to figure out your best order size, as follows:
Order Quantity = Annual Usage x Storage Time
For example, if you have an annual show where your business has a booth and distributes about 1000 balloons to visitors (and their children) you can do the math as follows:
For latex balloons: Order Quantity = 1000 balloons per year x 2 years storage = 2000 balloons
For mylar ballons: Order Quantity = 1000 balloons per year x 3 years storage = 3000 balloons
Thanks for your interest.
Thank for reading our Balloon Printing Blog. We hope that this information is helpful to you, and our team is available to speak with you anytime about any questions you may have. Call (800) 628-9995 to speak with us.