“Sell the sizzle, not the steak.”
Well, campaign balloons sell the sizzle in a very unique and approachable way.
Yes, people want to buy the latest car with all the latest options, the latest gadget with all the latest features and the latest food product with all the latest ingredients.
But you land the sale by selling the sizzle, the atmosphere, the emotions – the sensation of joy or glory or comfort or excitement that the product and all its latest features can bring the customer. For instance, you sell the comfort of the car and how smoothly it drives. No, wait! Not how smoothly it drives – how smooth it feels to drive it.
Balloons create a feeling of winning and joy. Thier very presence implies a celebration for your candidate, and an assumption that you are going to win the election.
Political Balloon History
Successful politicians since the days of ancient Greece have sold the sizzle, and the people have bought it. Yes, people might have wanted to swing to the left or swing to the right at one point or another, but it has never been a matter of convincing them of the logic behind making that move. It has always been a matter of painting a picture of how it will feel to live in a new era, how things will change for the better and how everybody will enjoy prosperity and security and community.
The steaks have changed , and so have the stakes, a thousand-fold since the days of ancient Greece. The sizzle remains the same.
Election Balloons Create Sizzle!
If you are one of those people who will soon be singing the Chicago refrain, “Vote for me!”, or if you are managing an election campaign, nothing will help you sell the sizzle like election balloons.
Balloons for mayors, sherrifs, councillors, and judges
Since they were first invented, balloons have been associated with campaigns for mayor, for sheriff, for judge, for councillor, for school board and even for student council. And of course, what would a Presidential campaign be without balloons and streamers and all sorts of other paraphernalia?
Campaign balloons help create a mood of joy and excitement. They create a party atmosphere, giving voters a sense that if your candidate is elected, brighter days are ahead. Good things will happen. It will be as close to Heaven on Earth as things possibly can get.
Campaign balloons create the sense that the your candidate is winning. Why else would they be celebrating in a party-like atmosphere? People like to be on the winning team. It makes them feel smart. It makes them feel powerful. It makes them feel like winners, too. Balloons help them make that connection.
Print custom balloons to build your political brandCampaign balloons increase “brand awareness”, or as they call it in politics, “name recognition”. That’s because your candidate’s name is printed on the balloon, sometimes called political logo balloons, because they have the candidate’s name and sometimes a campaign or party logo also printed on them. That’s the difference between a political balloon and a birthday party balloon – you won’t find “Vote Smith!” printed on your kid’s birthday party balloons (unless you bring home leftovers from the campaign).
Campaign balloons look great on camera. Let’s face it, who cares about another photo of a man or woman at a lectern? Slip some political balloons into the picture and there is added color. There is added form. There are added dimensions. The photo has added appeal for viewers. On video, people might gloss over your candidate’s message, but days later they will still recall that it was a “good” speech and he or she seemed like a “good” candidate. That’s the subtle influence of the balloons you slipped into the shot.
Campaign Balloons Printed in America
And when the media quiz you on where you’ve sourced your campaign materials, what will you say? Here’s your official media line:
“Our campaign balloons are made in America, creating jobs in America. It would have been cheaper to have them printed offshore, but we stand with Americans for American jobs.”
You can say this with confidence when you order custom balloon printing from BallonPrinting.com. We print your name, message and logo on premium quality latex balloons, made in the USA. We custom print on mylar balloons , made in the USA. And all our balloon printing is all done right here in the USA, creating jobs for Americans.
We know you have important things to say. We know you have important policies to implement. We know that you want to change the world, and that’s why you are running for office. And most people want to do the right thing and elect the right person…but people are lazy. People don’t want to think too hard. It is human nature to follow our gut instinct and vote for the candidate that feels like the right choice, the candidate who makes us feel like the future will be rosier.
Custom -printed campaign balloons can help create that bridge between the important things you have to say and the positive feeling you need to create in the voters’ hearts. You can win with American-made, custom-printed campaign balloons.